Unicorn Booty Connects Gay Consumers

Unicorn Booty Connects Gay Consumers with Allied Businesses in a Fun and Unique Way

SEATTLE - In this cluttered and fragile marketplace, it is a challenge to find and engage consumers in a regular, authentic and effective way. With all the media hype, it also becomes difficult for consumers to be educated about companies that reflect their values. Nick Vivion and Kevin Farrell, 26 year-old gay entrepreneurs in Seattle, have created an innovative solution to connect gay consumers with allied businesses in a fun and dynamic way: It's called Unicorn Booty and yes, it's as awesome as it sounds!

Unicorn Booty is a unique new way to engage LGBT consumers with gay-friendly businesses. It's a daily contest site targeted to the growing $825 billion LGBT/gay market, where a different company sponsors each day of the year. Unicorn Booty then gives away a product or service from that day's sponsor to one lucky user. Users simply comment on that day's product for an entry to win. They can also share it with their networks for extra chances to win. Users get a chance to win free stuff while learning about allied businesses.

Businesses benefit from a new style of social consumer marketing that is more engaging and memorable than traditional one-way advertising. The best part is that the guys are giving 10% to a different non-profit every quarter! The first non-profit partner is Seattle's Lifelong AIDS Alliance.

{For a video about how it works:http://www.unicornbooty.com/how#business}

The website is a fun and sassy place, focusing on the interactivity of social media. With daily blogs, tweets, videos, photos and more, Unicorn Booty is able to resonate across multiple platforms. By encouraging users to share the contest for more chances to win, the site capitalizes on the virality of social networks. It's like a social media octopus, spreading around the web and expanding it's reach with every share. People are passionate about free stuff and businesses get a targeted, active, engaged and loyal consumer base interacting with their product on their sponsored day.

Anyone can participate - black, white, straight, crooked - users do not have to be gay, lesbian, bisexual or transgendered. Nonetheless, Unicorn Booty focuses on gay consumers who want to learn about companies that market directly to them. Consumers are very interested in supporting businesses that support them, and together that collective buying power has an impact. Unicorn Booty has seen an overwhelmingly positive response: before the first product has even been featured, Unicorn Booty already has over 1,600 Facebook fans! There is a demand for these new social consumer marketing platforms, and Unicorn Booty is ready to serve.

Forrester Research predicts that US companies' interactive marketing spend on emerging marketing channels, such as Unicorn Booty, will increase 40% this year alone - from $5.3 billion to $7.5 billion. We are at the forefront of a new migration in social consumer marketing, using social media to connect consumers to brands. By becoming a sponsor at Unicorn Booty, brands not only access thousands of consumers that choose to come to the site, but are also building affinity, awareness and authenticity within the community. Effective marketing can no longer simply be one-way. it must be part of the social media fabric, becoming an unobtrusive and welcome part of the consumer's online experience. And the consumers that use Unicorn Booty are willingly participating, because they are happy to be engaged and educated about their consumer choices. Plus, it's a lot of fun!

The Booty launches April 15 with a Super Special Secret Launch Prize (a.k.a SSSLP), so be sure to sign up at www.unicornbooty.com for an e-mail update on the SSSLP announcement. It's going to be a magnificent start to a bold new way of thinking about online marketing to the gay community - and the Booty looks forward to welcoming you all!

For questions, e-mail us at booty@unicornbooty.com or give us a bell on 415.779.2132.

Media provided by: GayWebsource.com/wire - Gay Media and Press Network.
Posted by GayWebSource.com on April 1, 2010